Week+22+(Feb+6+-+10)

Monday, Feb. 6th (C Day, ): No class
==‍Tuesday, Feb 7th (D Day, 11:56 - 12:39): Superbowl: discuss significance of social media with modern advertising, review ethical guidelines for creating advertisements; learn how to evaluate advertisements==

Wednesday, Feb. 7th (E Day, 12:44 - 1:27):Superbowl presentation; watch/evaluate advertisements
==Thursday, Feb. 8th (F Day, 1:32 - 2:15): Superbowl presentation; watch/evaluate advertisements== ==‍Friday, Feb. 9th (G Day,11:56 - 12:39): How I Became a Best-Selling Author (Promotion/Advertising article). Start Advertising Chapter==

Student Resources:
The Superbowl offers an excellent segue into the topic of advertising. Earlier in the year we watched the Apple 1984 Superbowl XVIII ad in remembrance of Steve Jobs death (it is linked below). Another classic is the Mean Joe Green Commercial from Superbowl XIV. (facts, social media, ethical guidelines, evaluating tv ads) [|Superbowl Commercials] [|Classic Coke Mean Joe Green commercial] What was more powerful: Mean Joe Green or Apple's 1984? [|Watch both] a) Coke: Mean Joe Greene (McCann-Erickson, New York) from Super Bowl XIV (1980) b) Apple: "1984" ( TBWA/Chiat/Day, Los Angeles) from Super Bowl XVIII (1984)

http://adage.com/article/special-report-super-bowl/joe-green-1984-super-bowl-commercial-title/148635/