Week+23+(Feb+13+-+17)

‍Friday, Feb. 17th (D Day, 11:56 - 12:39): Article #1 due; PhotoStory Projects - History of Advertising Campaigns
//Mr. Katz is holding a brief informational meeting after school this Wednesday and Thursday (February 15 and 16) in his room to clarify the role-playing aspect of the competition. It will be roughly 20 minutes. You only have to attend one meeting.//**

Example of an institutional commercial (vs. a promotional commercial): [|The Crying Indian - Keep America Beautiful] [|Clever and Creative Billboard Advertising Campaigns]

Photo Story Advertising Project:
[|Microsoft Photo Story 3]: Create slideshows using your digital photos. With a single click, you can touch-up, crop, or rotate pictures. Add stunning special effects, soundtracks, and your own voice narration to your photo stories. Then, personalize them with titles and captions. Small file sizes make it easy to send your photo stories in an e-mail. Watch them on your TV, a computer, or a Windows Mobile–based portable device.

With this program you will utilize still images along with music, sound effects, and voice-over narration to create your story of a company's advertising history or a company's advertising campaign. Steps: (1) Research a company with a rich history of adverting (e.g. Coca Cola). (2) Choose the most important elements to explore. (3) Create a script/timeline and edit your content. (4) Create your project in Photo Story. Because the tool does not have video - you are forced to be creative with the audio. Voice-over narration is important and must be included. (5) Edit your project and show it to a "critical friend." (6) Finalize your movie.

Sample [|Nike Photo Story] from a student from another school. (project must be more then 2-3 minutes.)

If you enjoy this quick look at Adverting, take Marketing 2 where advertising will be covered in more depth.
[|Top 100 Advertising Campaigns in History] [|35 Creative Advertising Campaigns] [|Top Ad Campaigns of the 20th Century] 40 Clever Advertising Campaigns of McDonald’s [|The Classics] [|Apple's 'Get a Mac,' the Complete Campaign]

Student Resources: Day 1 - choose a company or organization with a compelling history of advertising; research the company and find out if you can find enough material to work with; create a folder in the Mr.Adam shared folder to store your work. Start saving your images to the folder -- it might help for you to write out a theme (or use chonological order) to tell your story. Your presentation should be over 3 minutes of strong material.