Week+13+(Nov+28+-+Dec+2)

= WEEKLY SCHEDULE: = = Monday, Nov. 28 (H Day): 12:44 - 1:27 - Start Unit 3 (Business and International Marketing); Begin Chapter 5 (Business and Social Responsibility), Chapter 5.1 (Defining Business)= = Tuesday, Nov. 29 (A Day): 1:32 - 2:15 - Complete 5.1, Lee Iacocca (hits at Ford and Chyrsler; misses - Pinto; advertising, leadership) For your enjoyment: [|Lee Iacocca special Mustang at Jay Leno's Garage]= = Wednesday, Nov. 30 (BX Day): 10:12 - 12:03 - Complete Iacocca, The Next Great America Consumer Article; How to market a super hero project= = Thursday, Dec. 1 (C Day): No class= = Friday, Dec. 2 (D Day): 11:56 - 12:39 - Chapter 5.2 (Ethics and Social Responsibility); Article #1 Due=

===Controversies in the Automotive Industry: Chevrolet Corvair, Ford Pinto, Isuzu Trooper and consumer reports, Unintended Acceleration (Audi 5000, Toyota Prius)...and the most famous (Corinthian leather....[|Cordoba] from [|David Letterman])===



Article #1 due Friday.